TikTok is introducing a updated setting that permits them to cut down on the volume of AI-made media appearing in their feeds. This step comes as the platform announced that it currently hosts in excess of 1 billion AI-generated clips.
Testing and Rollout
The new functionality is in a pilot phase over the following weeks before a full-scale rollout. This shift aligns with a rise in AI-generated material, spurred by recent AI video creators.
The Broader AI Trend
Studies have shown that nearly 10% of the fastest-growing content creators on a popular video site exclusively feature content made by AI. A considerable share of this output is deemed low-quality AI content, a term for poor-quality, mass-produced content that is typically absurd or dreamlike.
Based on user feedback that a lot of users like content produced via AI tools, from AI artwork to educational videos, and we aim to offer the community the ability to increase or decrease of that, according to their own likes,” commented a platform representative.
Scale of AI Content
The service disclosed that there are presently 1.3bn videos on its network identified as artificially created. Overall, in excess of 100 m media items are uploaded to the service each day, making AI-generated material a limited part of its complete catalog.
How to Adjust Settings
Users will be capable of decrease or raise the level of AI-generated videos they view by using the content preference setting in the application and selecting the AI content topic. Additional categories that can already be modified under the setting cover current affairs, clothing, aesthetics, and dance.
Platform Guidelines
The platform’s guidelines require content makers to label “realistic” AI-generated content, and it prohibits dangerous fake videos of celebrities or emergencies. Any believable AI video that is not labeled can be deleted under its community policies.
Additionally, the platform will from now on apply an artificially created label to content created with its own AI tools, or flagged by an cross-platform project for recognizing AI-generated material. This measure is aimed to help prevent users from attempting to circumvent the disclosure requirement.
AI Literacy Programs
The platform is additionally establishing a $2m educational fund for experts and groups to develop informative material about ethical AI use. This initiative will benefit non-profit groups dedicated to training computer science.
Platform Protection
TikTok has justified its moderation strategy, amid debate over intentions to lay off hundreds of review team members in the UK. The company is set to cut 439 jobs in its content moderation team in its British office, with worker representatives and internet security professionals raising concerns that staff are being displaced by machine-led review.
A company official stated that human moderation would still have a role, but artificial intelligence can safeguard staff by eliminating the most graphic content ahead of it has to be seen by staff. The platform reported a notable drop in explicit and harmful content seen by safety staff over the last 12 months due to reliance on its AI tools.
“We think that it’s essential to combine staff and AI to maintain a secure environment,” she said. “We’ll have humans as involved in the system, but we further consider it’s highly necessary to minimize viewing of unsafe media as rapidly, which is where a significant AI assistance is making a difference operate efficiently.”
